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Hey, I'm David

Digital builder. Software craftsman. Micro-agency founder. Deep generalist at heart. I'm fascinated by creating sustainable digital tools that solve real business needs.

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# Who am I

I'm David Wippel, a digital tinkerer with over 25 years in the software industry. My journey has taken me from crafting complex business solutions to founding and running a software agency, and now focusing on my new ventures with Essential Code and Glasswise E-Label.

What drives me is the connection between technology and business needs. I'm fascinated by creating sustainable digital tools that solve real challenges, especially for small and medium-sized enterprises where the right technology can be truly transformative.

My approach combines strategic thinking with hands-on technical expertise. I believe digital solutions should empower people, not overwhelm them, which is why I care about intuitive, user-focused experiences.

Digital Craftsman

Micro-Agency Advocate

Sci-Fi Reader

Dungeons & Dragons Player

Culinary Explorer

# Ventures

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Micro Agency

Essential Code

My micro agency builds headless websites and e-commerce for fast-moving marketing teams. The expertise and quality of a big agency, without the overhead, bureaucracy, or junior handoffs.

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SaaS

Glasswise eLabel

A SaaS solution that simplifies compliance for wineries and beverage producers. It helps create and manage electronic labels that meet EU regulations while reducing environmental impact.

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# What I'm into

Digital Exploration

I'm fascinated by how technology empowers small businesses to compete. I love practical digital tools that help small teams work more efficiently and create bigger impact with limited resources.

Creative Thinking

I believe in combining technical know-how with business strategy. Through software architecture, process design, or planning, I am always looking for smarter approaches to business challenges.

Life Beyond Screens

Gym workouts, exploring new restaurants with my wife, quality time with my kids, science fiction novels, and Dungeons & Dragons campaigns keep me balanced when I am not building.

# Latest writing

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# What I'm up to now

last updated June 2026

Learning

AI agent setups and autonomous teams.

Building

The one source of truth for wine data, for winemakers and retail.

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Let's connect

Looking to enhance your business with the right digital solution? Whether you have a specific project in mind or just want to explore possibilities, I'd love to hear from you.

Say hello