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My ventures

The businesses and projects I have built, co-founded, or actively participate in.

# Primary ventures

Micro Agency

Essential Code

My micro agency, Essential Code, builds headless websites and e-commerce for fast-moving marketing teams. You get the expertise and quality of a big agency, without the overhead, bureaucracy, or junior handoffs.

We focus on multi-market websites, migrations from outdated CMS setups, and headless e-commerce that integrates cleanly into existing systems. The goal is to give marketing teams a setup they can actually run. Faster publishing, consistent branding, and better performance without the daily bottlenecks.

Multi-Market Headless Websites
Headless E-Commerce
CMS Migration
Marketing Automation
Visit website
SaaS

Glasswise eLabel

Glasswise eLabel is a SaaS solution that simplifies compliance for wineries and beverage producers. It helps create and manage electronic labels that meet EU regulations while reducing environmental impact.

The platform generates QR codes linking to comprehensive digital information about products, ingredients, and production methods. Built for small to medium-sized producers, Glasswise eLabel turns compliance requirements into marketing opportunities while eliminating wasteful paper labeling.

Wine Industry Solution
Regulatory Compliance
Sustainable Business
eLabel Technology
Visit website
Website as a Service

Essential Web

Essential Web is my website-as-a-service for Austrian small businesses. It is for owners who do not want a sprawling agency project or a do-it-yourself builder: a professional, fast, multilingual site that I build and then keep running for a flat monthly fee.

Hosting, updates, and the technical upkeep are handled, so the owner can focus on the business. It is the same craft and performance as my agency work, packaged so a small company can actually afford it and never has to think about the tech.

Website as a Service
Austrian SMBs
Managed Hosting
Multilingual
Visit website

# Other ventures

Consulting

Prompt to Production

Prevent technical disasters while leveraging AI coding. Have a senior developer with 20+ years of experience in your corner without the full-time cost. Expert guidance to take you from prompt to production with confidence.

role Mentor, Consultant

AI Coding
Technical Guidance
Technical Expertise
Visit Prompt to Production
Website as a Service

Digital Chefs

Digital Chefs is a website-as-a-service offering for restaurants and private chefs. It gives hospitality businesses a professional web presence without the upfront project cost or technical overhead: a done-for-you site that I build, host, and keep current for a predictable monthly fee, focused on what guests actually look for like menus, location, and booking.

role Founder

Website as a Service
Restaurants & Private Chefs
Done-for-You Web
Visit Digital Chefs

# My venture philosophy

I believe in building businesses that solve real problems with minimal complexity. My approach to ventures is guided by a few core principles.

Small by design

I embrace the micro agency model of small, specialized teams of experts who deliver exceptional quality without the overhead of traditional agencies.

Sustainable growth

I build for long-term sustainability rather than rapid scaling at all costs.

Value-first

Every business I am involved with must deliver genuine value to its users and customers.

Technology as an enabler

I use technology to solve problems, not as an end in itself.

Continuous learning

Each venture is an opportunity to learn and improve, feeding back into future projects.

Expertise over breadth

I focus on deep competence in specific areas rather than offering a wide range of shallow services.

This philosophy has guided me through multiple ventures and continues to inform how I approach new opportunities.

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Interested in collaborating?

Whether you are looking for technical expertise on your project, strategic guidance, or just want to discuss your business challenges, I am always open to interesting conversations.